This Privacy Policy explains what personal data is collected when you use the eMall website (“eMall”, “Website”) and the services provided through it (together with the Website, the “Service”), how such personal data will be used and shared.

BY USING THE SERVICE, YOU PROMISE US THAT (I) YOU HAVE READ, UNDERSTOOD AND AGREED TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 16 YEARS OF AGE (OR HAVE HAD YOUR PARENT OR GUARDIAN READ AND AGREE TO THIS PRIVACY POLICY FOR YOU). If you do not agree or you are unable to make this promise, you must not use the Service. In such case, you must contact the support team via online chat or email to request deletion of your account and data.

“Process” in respect of personal data means to collect, store, and disclose to others.

TABLE OF CONTENTS

• PERSONAL DATA CONTROLLER
• CATEGORIES OF PERSONAL DATA WE COLLECT
• FOR WHAT PURPOSES WE PROCESS PERSONAL DATA
• AUTHORIZED REQUIREMENTS FOR PROCESSING YOUR PERSONAL DATA
• WHO WE SHARE YOUR PERSONAL DATA WITH
• HOW YOU CAN EXERCISE YOUR PRIVACY RIGHTS
• AGE LIMITATION
• CHANGES TO THIS PRIVACY POLICY
• DATA RETENTION
• CONTACT US

1. PERSONAL DATA CONTROLLER

The personal data controller responsible for your personal data is iSeta Ltd. You can contact us at info@emall.rw

2. CATEGORIES OF PERSONAL DATA WE COLLECT

2.1 Data you give us.

Required Information: First name, phone number, email address, last name, and address details. Additional Information: Access to your photos, albums, and their metadata.

2.2 Data we collect automatically.

Device and Location Data: Language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, hardware ID.

Usage Data: Features and content you interact with, frequency of use, time spent on the Service, sections used, ads viewed.

Advertising IDs: Apple Identifier for Advertising (IDFA) or Google Advertising ID (AAID).

2.3 Cookies

We use cookies to recognize you and collect data about your visits. Cookies can be session cookies or persistent cookies.

3. FOR WHAT PURPOSES WE PROCESS PERSONAL DATA

3.1 To provide our Service

Enabling you to use the Service and preventing or addressing errors.

3.2 To customize your experience

Adjusting content and making tailored offers.

3.3 To manage your account and provide customer support

Responding to your requests and sending notifications about the Service.

3.4 To communicate with you

Sending push notifications, messages, and emails.

3.5 To research and analyze your use of the Service

Understanding our business and improving our offerings.

3.6 To send you marketing communications

Sending information about our products and offers. You can unsubscribe at any time.

3.7 To personalize our ads

Showing tailored ads based on your preferences.

3.8 To enforce our Terms and Conditions and prevent fraud

Ensuring compliance and protecting our rights.

3.9 To comply with legal obligations

Using or sharing your data as required by law.

3.10 To process your payments

Using third-party services for payment processing.

4. AUTHORIZED REQUIREMENTS FOR PROCESSING YOUR PERSONAL DATA

We process your personal data under the following authorized requirements:

Your consent;

To perform our contract with you;

For our (or others’) legitimate interests;

To comply with legal obligations.

 5. WHO WE SHARE YOUR PERSONAL DATA WITH

5.1 Service providers

Cloud storage providers, data analytics providers, marketing partners.

5.2 Law enforcement agencies and other public authorities

Responding to requests from courts, law enforcement, and other public authorities.

5.3 Third parties as part of a merger or acquisition

Transferring information as part of business transactions.

6. HOW YOU CAN EXERCISE YOUR PRIVACY RIGHTS

Accessing / Reviewing / Updating / Correcting: You can review and update your personal data in the settings section on the Website.

Deleting: Request deletion by emailing us at info@emall.rw.

Objecting to or Restricting: Request us to stop using all or some of your personal data by emailing us at info@emall.rw.

7. AGE LIMITATION

We do not process personal data from persons under 16 years of age. If you learn that anyone under 16 has provided us with personal data, please contact us at info@emall.rw.

8. CHANGES TO THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time. If we make material changes, you will be notified through our Service or other means. By continuing to use the Service, you agree to the revised Privacy Policy.

9. DATA RETENTION

We will store your personal data as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements.

10. CONTACT US

For any questions about this Privacy Policy or your personal data, please contact us at info@emall.rw.